• by Amy Corr  @MediaPostOTL, September 23, 2015

Proximity Canada hired Joe Szabo as vice president of user experience, reporting to Mike Kasprow, executive creative director of Proximity Canada. In addition, Paul Hanlon is rejoining Proximity as director of digital strategy and content, reporting to Rosie Gentile, vice president, strategy and insights. "Putting UX inside our creative group is a new move, but one which puts UX in the middle of strategy, creative and technology," said Adrian Capobianco, president of Proximity Canada. "Joe is a great creative thinker who can come up with insightful ideas that thrive in a complex communications world. Paul Hanlon will help lead digital, social and content strategies leveraging our proprietary tools such as Content Darwinism. And having previously worked as a brand activation strategist for Proximity, he is familiar with our goal to make brands more valuable to people and people more valuable to brands."