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Facebook Leads As Social Growth Exceeds Predictions

  • The Drum, Thursday, September 24, 2015 7:07 AM

Ad spending on social networks is growing even faster than analysts have previously predicted, according to eMarketer’s latest forecasts. Globally, social network ad spend is expected to reach $25.1bn in 2015, higher than the $23.7bn forecast predicted by eMarketer earlier this year. This growth can largely be attributed to Facebook. The social giant is expected to rake in 64.8% of total social ad spend worldwide this year, and is estimated to bring in $16.3bn in ad revenue globally, a 41.8% jump from last year.

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