TV is to scrap ITV Player TV and ITV.com and launch a new online hub that will be the home for live streaming of its TV networks and on-demand services. Called ITV Hub, it follows in the footsteps of 4oD being replaced with All 4 and is also in response to the development of the BBC iPlayer. ITV said that it will launch the new service later this year with live streaming at the heart of ITV Hub, to make a more compelling viewing experience across mobile, PC and internet connected TV.