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Beacons Trigger Discounts While Customers Await Pizza

Pizza Hut’s 1,471 locations in mainland China are augmenting in-store dining by enabling customers to receive movie ticket prizes in the WeChat messaging application, as well as special discounts and offers, as a reward for interacting with beacon technology via their smartphones. The pizza chain joined forces with beacon provider Sensoro to roll out the technology to Chinese consumers. 

Read the whole story at Mobile Commerce Daily »

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