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RFU Partners With Vice To Counter Rugby's Public School Image

The RFU is hoping to use increased interest in rugby around the World Cup to shift perceptions of the sport away from its private school image and encourage more young people to take up the sport. Launching today, a digital campaign named ‘Call it rugby’ sees the RFU partner with VICE to create and promote five videos that aims to show the range of people from different backgrounds that play the sport. 

Read the whole story at Marketing Week »

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