A single pencil was used to promote the
California
Lottery's 30th Anniversary and the funds it donates to public schools for equipment, notebooks and pencils. To illustrate that "A Little Goes A Long Way,"
David&Goliath
hired artist
Eric Nyquist to create a mural in one day, using one pencil. A 90-second video shows Nyquist at work as passersby stop, stare and snap photos of the mural in process. The
end result is the phrase "A little goes a long way," surrounded by schooltime symbols and a pencil that thanks lotto purchasers for supporting California's public schools for the past 30 years.
Watch it here.
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