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Citibank Hands Global Media To Publicis Worldwide

  • Campaign, Friday, September 25, 2015 6:37 AM

Publicis Worldwide, already handles the creative work for Citibank through its specially created division Publicis OneCitiGlobal. This division was set up last year to provide Citi with a fully integrated service including strategy, creative, digital, tech and production. It will now take on responsibility for Citi’s global media planning and buying. The bank previously worked with several different media agencies including MEC in the US and Starcom Mediavest Group in some international markets.

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