Media shop UM, part of IPG Mediabrands, has been selected by McCormick’s US Consumer Products Division as its media agency of record. The appointment followed a formal review. The incumbent was Horizon Media.
McCormick spent more than $55 million on ads in 2014, according to Kantar Media.
The agency is on a roll in the new business department of late. McCormick is the fourth win for the shop recent months. Others include the $1 billion Johnson & Johnson U.S. media account. J3, the dedicated IPG unit that services the account is part of the UM network.
UM also recently won the $400 million North America Coca-Cola account and the $85 million CVS Health assignment.
Led from its New York headquarters, UM will handle integrated planning and offline buying duties for McCormick, the spice, herb and flavorings manufacturer. The assignment will cover all McCormick brands including McCormick Gourmet, Grill Mates, Lawry’s, Old Bay, Zatarain’s and Stubb’s.
Kasha Cacy, U.S. President, UM said the agency would utilize its “fully integrated, best-in-class capabilities to continue to differentiate [McCormick] in a truly compelling way.”