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Mobile Playing The Lead Role In Nike's ECommerce Drive

Nike says its attempts to create a premium experience online are paying off as its ecommerce business sees growth accelerate and the company preps "a pipeline of innovation" ready for big sports events over the coming year, including the Olympics in Rio de Janeiro next summer. Nike's ecommerce revenue was up 46% in its first quarter, with the firm crediting strong conversion and increased traffic, particularly on mobile.

Read the whole story at Marketing Week »

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