- eMarketer, Monday, September 28, 2015 5:56 AM
Email represents 17 percent of the digital marketing budget for retailers and accounts for 24 percent of revenue shares for retailers, according to a new report from eMarketer. The "Retail
Email Marketing: Benchmarks and Trends in the US" report also revealed that the majority of young people are active email users. The research revealed that 76 percent of men 18-34 years old open and
read promotional emails from retailers and 73 percent of women in that age group do too.Read the whole story at eMarketer »
