Around the Net
UK's Channel 4 Broadcaster Sees Huge Potential In Programmatic Video
- Beet.TV, Monday, September 28, 2015 11:02 AM
Last March, C4 struck a partnership with FreeWheel to create a marketplace in which advertisers would buy ads on its All4 catch-up service using programmatic automated technology. But digital partnerships and innovation head Jonathan Lewis is thinking beyond that. “We’re trying to bring to our programmatic offering in the future addressability on connected devices like mobile and tablet applications which we currently offer,” he tells Beet.TV in this video interview.
