Hasan & Partners named Jonas Backstrom as managing director of the Stockholm office. Most recently, Backstrom was chief digital officer at OmnicomMediaGroup Sweden, where he led McDonald's digital
and mobile strategy. Prior to that he was global digital and PR director at Pernod Ricard, where he ran the global digital business for The Absolut Company. Backstrom began his career in marketing and
advertising in 1998 when he joined Leo Burnett. After that, he moved to Paradiset DDB, Lowe Brindfors and Farfar. Hasan & Partners Stockholm opened in May, 2014 and services cruise operators
Tallink and Silja Line, and Visit Estonia.