NEW! Skol Ultra: The Official Beer Of Non-Official Athletes

Skol Ulta makes its debut in Brazil with the tagline: "The official beer of non-official athletes." The brand targets athletic people who love to drink beer but hate the unnecessary carbs and additional calories. Skol Ultra has less of both than a typical beer. The launch ad features the song "Feeling Good" and follows the daily workout and post-workout routines of athletes with day jobs. Athletes sing a verse from the song as they run in the rain, ice a calf muscle during a work meeting and change into running shorts in their office parking lot. I love the shot of the woman in a crazy yoga pose. If I attempted it, I would need medical attention. Watch it here, created by Wieden+Kennedy Sao Paulo.
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