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Mondelez Claims Early Success Means Facebook Will Lead Its eCommerce Drive

  • The Drum, Tuesday, September 29, 2015 6:14 AM

Just months after announcing its e-commerce Facebook tie-up, Mondelez International is already backing it to succeed. The snacks maker has seen experiments with its Philadelphia brand on the social network drive a 5% boost in sales. And while its claims of success may seem a little premature given the single-digit increase, it's worthwhile noting that the business has spent the bulk of 2014 learning about how it can tempt people to consider purchasing snacks online.

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