As a growing number of restaurant chains move into the mobile and digital space, the features available to guests are become increasingly complex. Restaurant chains can now allow guests to order ahead, pay for their meal and skip the line. Guests can choose to have their meals delivered, order and send gift cards, or study the nutritional aspects of their customized choices. And they can track their loyalty reward points.
This is going to make it extremely convienent for consumers (especially for those who are tech savy and always on the go!).