Media sources have been positioning Watchable as a YouTube competitor. Many digital video providers that Watchable has signed up are also on Google's video platform.
Watchable partners include: AwesomenessTV, BuzzFeed, CelebTV, Collective Digital Studio, Defy Media, Discovery Digital Networks, Fast Company, Flama, Future Today, GarageMonkey, GoPro, Jukin Media, Machinima, Maker Studios, Mashable, Mic Media, NBCUniversal, Network A, Newsy, The Onion, PopSugar, Red Bull, Refinery29, Scripps Networks Interactive, Tastemade, TEN, TYT Network, Vice, Video Detective and Vox.
Comcast says digital media users -- those on Apple devices, through Web site Watchable.com and Comcast’s X1 users -- can watch videos from about 30 digital partners.
Users can browse through show/videos by categories, such as auto, entertainment, fashion & style, food & travel, funny, gaming, music, news, science & technology and sports.
Unlike Comcast’s other efforts around bigger traditional media brands, the company says: "Many of our Watchable partners have not traditionally had distribution on the TV, and we can give them a path to reach new audiences and further monetize their content on the biggest screen in the home.”
Financial terms between Comcast and those video partners were not disclosed.