• by Richard Whitman , Columnist, September 29, 2015

Are you interested in how your brand will fare this holiday season? Online marketing agency Wpromote is out with its 2015 Holiday Revenue Calculator. It's designed to give you a peek at what you can expect for revenue during the holiday season.

To get started with the calculator, you are asked to enter your brand's URL and your revenues from Q4 of 2014. You are then asked to rate your marketing activities on a sliding scale from not executed to well executed. Metrics to be graded are Adwords campaigns, dedicated emails, mobile optimization and targeting, content marketing, social CRM, shopping feed optimization, creative refresh and Black Friday/Cyber Monday landing page. 

You are then magically presented with your score and expected revenue. It's part of the agency's 100 Days of Holidays campaign which includes a whitepaper billed as "The Definitive Online Marketing Roadmap."