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Amazon Extends Prime Grocery Delivery Service - Should British Supermarkets Be Afraid?

With Amazon expanding its online grocery service to include chilled and frozen food, should the supermarkets be concerned? The trial comes after Amazon secured a 300,000-sq-ft location just inside the M25, last month that seems ideally positioned to deliver into London. UK food and grocery sales are predicted to rise 13% to GBP200.6bn between April 2015 and April 2020, according to IGD, with online grocery increasing its market share within that from 5% to 8.6% -- the fastest-growing segment in grocery retail.

Read the whole story at Marketing Week »

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