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Brands Drawn To Creative Programmatic

  • Adweek, Wednesday, September 30, 2015 10:32 AM
Believe it or not, one hundred variations of the same ad are not enough for some digital marketers. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once seemed incompatible, but here's what is helping to bring the two together. The long-called-for movement for makers of display ads to evolve from using Flash software to HTML5 is finally upon us.

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