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New Ads For 2016 Chevy Volt Go After Nissan Leaf, Toyota Prius
- Automotive News, Wednesday, September 30, 2015 9:32 AM
The Chevrolet Volt won’t be available nationally until late next spring, but the company is launching a gauntlet-tossing campaign this fall. The first of two long-form digital ads aims to show how the Volt's gasoline assist engine eliminates range anxiety, versus all-electric. The second ad compares the nickel metal hydride battery technology in the top-selling Toyota Prius to that of late 1990s consumer electronics.
