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Facebook Performs U-Turn On RNIB Sight Loss Ad

Facebook has performed a dramatic U-turn, lifting a ban on a campaign by the Royal National Institute of Blind People that it claimed was “degrading.” The hard-hitting ad, which aims to promote the need for sight-loss advisers in every UK hospital, asks viewers to think about how they would feel if their health was under threat. RNIB launched the ad on its YouTube channel on 14 September and subsequently tried to run it on Facebook.

Read the whole story at The Guardian »

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