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M&S Confirms Trials Of Loyalty Card

M&S has confirmed to Marketing Week that it is currently trialling a plastic loyalty card among selected staff and customer research groups as it looks to increase the brand’s personalisation offering. The card, which is currently under the name Sparks, is a conventional plastic offering that gives customers points in return for purchases across food and general merchandise. It has not been confirmed yet whether the card will also offer exclusive benefits and personalised offers to member.

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