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WPP's Sir Martin Sorrell Says Media Reviews Cause 'Enormous Strain'

  • The Drum, Thursday, October 1, 2015 6:37 AM

Sir Martin Sorrell has expressed his concern over clients treating agencies as “banks or insurers” as he commented on the ongoing spate of media reviews. Over the past few months, the likes of Coca-Cola, Unilever, L'Oreal and Johnson & Johnson have all put their massive media billings up for grabs, causing what Sorrell describes as an “enormous strain” on WPP -- the incumbent on several accounts -- as it effectively tries “to run two trains on time.” 

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