- CBS News, Thursday, October 1, 2015 6:45 AM
A growing trend online is called programmatic advertising. It's a way of automating much of the process of placing ads and also includes the capability of tightly targeting specific individuals that
data suggest might be interested in a company's messages. Doing something like that in print requires direct mail, which is vastly more expensive. Advertisers opt for faster, cheaper and better, and
investors follow the money
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