Tesla CEO Elon Musk launched the Model X SUV at an event this week, but it wasn't exactly rocket science. Maybe it should have been. First, Musk is a rock star, but not the kind that can
get away with delaying the start time by two hours. But then the gorgeous car comes out, and instead of focusing on how the electric crossover with gull-wing doors even is the quintessence of beauty,
design, and technical wizardry, he spends ten minutes talking about how safe it is in case you crash. Maybe not the best approach for a $130,000 SUV that is probably amazing in every way.
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