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Freeview Aims To Be 'Normal' Television With Catch Up Feature Launch

Freeview, the free-to-air TV service, is looking to move away from being a name associated with the switchover from analogue to digital TV, toward promoting freedom of choice with its first major product evolution in five years. New on-demand service Freeview Play launches this weekend with a marketing campaign that replaces its singing cat and budgie ads with a dystopian world where marching TV sets bully people into upgrading and subscribing.

Read the whole story at Marketing Week »

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