Around the Net
Publishers Concerned By Brands As Media Owners, As Well As Ad Blocking At AOP Conference
- The Drum, Friday, October 2, 2015 6:33 AM
Ad blocking and click fraud may have been grabbing the lion’s share of the headlines in trade press over the last 12 months, but online publishers are just as worried about the rise of brands and agencies as content creators, as the vast majority of them cite content marketing as their biggest opportunity for growth. The insights were revealed yesterday at the AOP Autumn conference, where 65% of participants cited ad blocking as the most significant threat to their businesses.
