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Marketers Lack Confidence With Personalisation, Particularly Mobile

Nine out of 10 (88%) marketers lack confidence in personalisation use and believe that their brand is behind rivals, according to a new report. Digital marketing agency Greenlight's latest brand personalisation index, found that marketers are most advanced in their use of personalisation on websites and email (54%). More than a third of marketers (36%) are using location insights to tailor campaigns. However, only a quarter (24%) are currently personalising on mobile devices or in apps.

Read the whole story at Marketing Week »

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