Assembly Wins Amazon's Audible Inc. Media Assignment

Assembly, part of MDC Partners, has won the media assignment for Amazon’s  Audible, Inc. Assembly’s responsibilities will include cross-channel media buying and planning, strategy, analytics, optimization and product innovation.

The company's annual ad spending is estimated at between $25 million and $30 million.

The account was awarded after a formal review led by Pile & Company.  Audible, is billed as the world’s largest seller and producer of audiobooks and other spoken-word entertainment. 

The audiobook category has wide and growing appeal--According to Edison Research data released in July, more than 40% of Americans ages 18 and older have listened to an audiobook, and in the last year 22% of Americans listened to one (approximately 55 million people). 

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Nancy Hood, SVP of Product and Channel Marketing at Audible, said:  “Assembly impressed us throughout the entire process. They have a unique ability to deliver big media thinking with robust analytical firepower. That’s an unusual and very attractive combination.” 

“Digital audio has experienced rapid growth, but still has enormous potential,” said Martin Cass, CEO of Assembly. “We can’t wait to help Audible unleash the power of the spoken word through innovative and effective media programs.”

Other Audible roster shops include Firstborn and R/GA for marketing creative and branding, M&C Saatchi for select mobile duties, Elite SEM for Search Engine Marketing, Performance Bridge for podcasting, and AdParlor for social ads. 

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