At 90 seconds, this video promoting
Chipotle's natural ingredients and yearly Boorito fundraiser ran about 30 seconds longer than necessary. But maybe that's form following content, since the spot showcases the
"unnecessary additives" -- artificial flavors, colors and chemicals -- a "Cheapotle" store adds to its food. The Boorito fundraiser follows suit: Between 5 p.m. and closing on Halloween, anyone
dressed in costume who adds an unnecessary item to their get-up will score $3 burritos, bowls, salads and tacos. Proceeds from the Boorito promotion will benefit the Chipotle Cultivate Foundation.
"Endless Line" stars a woman excited to be first in line at her local Chipotle. She soon learns that she entered a Cheapotle store instead, where an endless line of workers adds a different additive
to the woman's meal.
See it here, created by
Piro and directed by
Tim Piper.
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