Around the Net
For NBA, Tissot, Time Has Come Today For Game-Changing Alliance
- NYSportsJournalism.com, Tuesday, October 6, 2015 8 AM
The NBA has used the 24-second shot clock since 1954, but has never had an official timekeeping deal. But the NBA now has an official timekeeping partner via a new multi-year, $200 million deal with Swiss watchmaker Tissot; it also encompasses the WNBA and the NBA D-League. Tissot said this would be the first official timekeeping partnership with a major North American sports league. The company said it would support with NBA-themed creative and advertising.
