• by Richard Whitman , Columnist, October 6, 2015

It's always nice to see ad agencies do their part when it comes to charitable work. New York-based EGC, for the seventh year in a row, will participate in CreateAthon. 

CreateAthon is a 24-hour creative event to benefit charities across the globe. Over 100 ad agencies around the globe have participated in an annual marathon creative event during which they donate talent to help nonprofits raise funds and awareness. More than 1,300 non-profits have been served, receiving nearly $17 million of agency work.  

EGC, the only New York agency to participate, will work well into the night and regroup the next day to present their ideas, digital campaigns, and marketing programs to participating charities. 

The work EGC does this year will benefit Hope For Youth, a foster care group for kids and the Long Island Coalition against Domestic Violence.