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Morrisons Dials Down Price-Matching For New Loyalty Scheme

Morrisons is getting rid of the price matching element of its Match & More loyalty scheme in an overhaul that will see the supermarket adopt a more traditional programme that rewards spend with points. The scheme has been under review since former CEO Dalton Philips left the business earlier this year. He introduced “Match & More” a year ago. However, it has been criticised for its complexity. Morrisons says shoppers will now accumulate five points for every pound spent online or in store.

Read the whole story at Marketing Week »

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