Kevin Lee revisits search engine rank tracking platforms to see what's new, changed and made obsolete. A lot has changed in ranking lately, and one thing he found marketers don't do enough
is
check Google, Bing, and Yahoo SEO rank correctly. Many marketers don't take into account mobile, app-driven, and local desktop results, all are heavily influenced by geography and
also by login status. Lee provides a list of features marketers should look for in any next rank-tracking platform.
.
Read the whole story at Search Engine Watch »