GoDaddy announced a product expansion Tuesday that includes new email marketing offerings and data management tools for small- and medium-sized businesses in Canada.

The announcement comes in tandem with recent news that Google is entering the domain registry market with 90 new types of domain names. GoDaddy claims to manage more than 60 million domain names and has over 13 million global customers.

The new product update adds personal domains, search engine visibility and email marketing tools to the platform.

The company claims that the new email marketing product, GoDaddy Email Marketing (GEM), has built-in features to ensure that emails are compliant with Canada’s Anti-Spam Legislation (CASL).

GEM allows small businesses to integrate their email marketing campaigns with other GoDaddy products. For example, when integrated with GoDaddy’s Online Store, a drag-and-drop interface allows users to add product information to their email messages or collect customer email addresses from buyers.

In the United States, GEM can be integrated with the GoDaddy Website Builder and is also available as a standalone product. The company states that GEM will also “soon be integrated with Website Builder” in Canada.

GEM was first announced in the United States at the end of May after a beta test-run. The email marketing technology stems from GoDaddy’s acquisition of email service provider Mad Mimi for $45 million in 2014.

Entering the Canadian SMB market may be a smart move for GoDaddy, as small businesses already account for the vast majority of private sector jobs in Canada.

British Columbia and Saskatchewan tie for the most SMBs per capita in 2014, according to British Columbia’s Ministry of Small Business and Red Tape Reduction’s Small Business Profile 2015. The report estimates there were “approximately 382,600 small businesses operating in British Columbia in 2014, representing about 98% of all businesses in the province.”

86% of Canadian SMBs in Ontario stated they anticipated company growth in 2015, according to a recent study by Meridian Credit Union.

Canada is also a growing market for SMB IT companies; according to an August IDC study.

Jim Westcott, research manager of application services at IDC, stated "the SBM sector will continue to be an important part of the IT sector in Canada, and it is increasingly becoming a battleground for a large number of key suppliers and vendors anxious to grow revenue and expand their markets.”