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BBC's Great British Bakeoff Sends Kitchen Equipment Sales Soaring
- Marketing Week, Thursday, October 8, 2015 6:51 AM
Searches for baking products online have increased by an average of 22% since the current series began on 5 August, but even more significantly, sales of baking products have risen by 214% compared to the weeks before it started at a selection of retailers analysed by Summit. The first programme of the new series triggered a 112% increase in searches for baking products compared to the previous night. The rise was slightly more modest at 55% following the second episode and 22% after the third episode,
