Around the Net

BBC's Great British Bakeoff Sends Kitchen Equipment Sales Soaring

Searches for baking products online have increased by an average of 22% since the current series began on 5 August, but even more significantly, sales of baking products have risen by 214% compared to the weeks before it started at a selection of retailers analysed by Summit. The first programme of the new series triggered a 112% increase in searches for baking products compared to the previous night. The rise was slightly more modest at 55% following the second episode and 22% after the third episode, 

Read the whole story at Marketing Week »

Next story loading loading..