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Virgin Atlantic Hands Arena GBP12m Media Account

  • Campaign, Thursday, October 8, 2015 6:50 AM

The process, which was handled by ID Comms, was initially a seven-way pitch. Arena beat PHD and Goodstuff Communications in the final round. Manning Gottlieb OMD, the incumbent, declined to repitch. Arena now plans and buys media for the airline across on and offline channels for the UK, as well as handling paid-search campaigns for Virgin Atlantic's destination cities.

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