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JCDecaux To Launch 1,000 Digital Screens At London Bus Shelters

  • Campaign, Thursday, October 8, 2015 6:49 AM

JCDecaux will take over London's bus shelters in January and will start to build out a network of 1,000 digital screens. The digital bus shelters will comprise 84-inch screens -- 40% larger than the existing ones -- in areas of major retail spend in the capital, such as near shopping centres and major thoroughfares. Oxford Street's bus shelters will also be completely digitised with double-sided digital bus shelters, in a bid to catch the eye of people travelling through Europe's busiest shopping street.

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