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KFC Uses Proximity Targeting To Promote New Burrito Range

  • The Drum, Thursday, October 8, 2015 6:45 AM

KFC has used mobile location technology to tempt consumers into its restaurants and away from competitors in a campaign to promote its new burrito food range. It used the technology to drive nearby consumers into KFC stores through proximity targeting and conquest ads at competitors' locations. The three-month-long campaign launched in March this year and KFC said that in addition to an uplift in store visitation, the campaign drove a click-through rate 40% above the industry benchmark.

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