Many data and tech providers want to break into the digital ad space that bridges the gap between offline consumer habits and online presence. Quantcast announced today a scaled approach to audience targeting that partners with several large data providers to create an open data platform to provide both in-app and Web insights.

The Audience Grid increases the reach and accuracy of data by allowing data providers to combine their data with Quantcast’s dataset, data processing and data modeling capabilities. The result, per the company, is a real-time repository of anonymous consumer behaviors ready for analysis.

Initial partners include Kantar Shopcom, TiVo Research, Oracle Datalogix, Research Now and IRI, among others.

The ambitious project hopes to understand, analyze and target audiences across multiple attributes provided by multiple data providers, then “understand and apply insights at scale, across the entire ecosystem of Internet and mobile users,” according to a company statement.

“The value of data too often goes unrealized because it's locked in separate silos, diminished in the process of moving it from offline to a digital environment and stymied by the lack of scale,” states Konrad Feldman, cofounder and CEO of Quantcast.

The Audience Grid makes Quantcast’s previously static datasets live and connects the data provided by users to the data collected through Quantcast Measure.

The goal is to increase the reach of audience segments making multi-attribute audience targeting feasible on a large scale.