Around the Net
Beacons Used for Predictive Marketing
- Mobile Marketer, Friday, October 9, 2015 10:05 AM
Significantly more predictive experiences are available on mobile now compared with a year ago, opening up new opportunities for marketers adept at massaging data. Several recent developments
suggest some are finally getting a handle on how to leverage the volumes of user data available on mobile and turn it into something that consumers will find useful.
