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Cadbury TV Campaign Launches Search For New Black Tray Man
- The Drum, Friday, October 9, 2015 8 AM
Cadbury is looking to breathe new life into Milk Tray with the launch of an ad campaign to find a new ‘Milk Tray Man’ the popular James Bond-style character that last starred in the brand’s ads 13 years ago. Debuting on screens tonight with a 30-second TV ad by Fallon, the GBP4m multiplatform campaign forms part of Milk Tray’s 100th anniversary. The spot stars a former Milk Tray Man, actor James Coombes, as he kicks off the nationwide search for the brand’s latest ‘Man in Black.’
