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Capita Starts Approaching Agencies For Army TV Brief

  • Campaign, Friday, October 9, 2015 7:58 AM

The outsourcing giant, which is running the pitch in-house, began approaching agencies last week to see whether they were interested in completing an RFI. The brief is for an Army recruitment ad that will run on TV after Christmas. J Walter Thompson usually handles recruitment campaigns for Capita on behalf of the Army. The agency was part of the Capita-led consortium that won a pitch for the Ministry of Defence's Recruiting Partnering Project in 2012.

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