Around the Net
Jump Shot: Sponsorship Spend In NBA Hit Record $739M In 2014-15
- NYSportsJournalism.com, Friday, October 9, 2015 8 AM
Sponsorship spending on the NBA and its 30 teams hit a record $739 million last season, up from $679 million (8.9%) the previous year, according to the just released IEG Sponsorship Report from research and consulting firm IEG, Chicago. The figure is also up from $572 million in 2011, $610 million in 2012 and $642 million in 2013. Anheuser-Busch was the league's most active sponsor last season, followed by State Farm , Gatorade, adidas, Coca-Cola, MillerCoors, Kia Motors, Spalding, Pepsi and Geico.
