The7stars won the account after a competitive pitch and will begin work immediately. The incumbent is MediaCom North. On the Beach was founded in 2004 and specialises in short-haul packaged beach holidays. It is hoping to become the UK’s leading online retailer of beach holidays, having last week completed a GBP240 million IPO. The company, headquartered in Cheadle, Cheshire, placed 52 million shares priced at 184 pence each, raising GBP90.2 million.