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Advertisers Considering How To Help The Fight Against Ad Blocking

  • The Drum, Monday, October 12, 2015 7:34 AM

The UK's leading brand-side marketers are trying to put together a coherent strategy to help tackle the thorny issue of ad blocking and are looking to trade body ISBA to help align their efforts. ISBA will host a workshop on the issue in the coming weeks in order for its members to devise a cohesive strategy to aid their media distribution partners on ad blocking -- an issue that few on the buy-side of the industry have spoken publicly about.

Read the whole story at The Drum »

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