Liam Neeson Voices Pope's Digital Platform

Pope Francis' recent visit to the U.S. elevated the profile of the Catholic Church and now is helping to serve as a launch pad for the Pontifical Mission Societies' Missio initiative that encourages people to help poor communities. Although the Missio app initially debuted in 2013, this is a refresh with an enhanced app and a newly introduced video campaign as support. 

Developed by creative agency School, Content Central, and Resolute Digital, the campaign centers around a video featuring narration from actor Liam Neeson and runs across the PMS website, as well as through social media channels and YouTube.

The video's concept is designed to be both educational and thought-provoking to entice people to download the app. It explains how the open-source philanthropy platform brings transparency to charitable giving by providing donators with confidence that their funds are going to the project and people they’ve selected. 

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The video can be seen here.

After Pope Francis called for everyone to reach out to the "marginalized and the poor," PMS National Director Father Andrew Small convened key agencies to work on a campaign targeting that goal. As a result, Resolute Digital was hired for the development of the app and related platforms, School for app design and user interface, as well as video production and promotion / positioning, and Situation, to develop social reach for Missio as well as introduce a campaign designed to promote the new app. Situation was also responsible for the digital “Joke With The Pope” designed to promote engagement with the Pope leading up to his U.S. visit.

Missio can be downloaded from the Apple App Store, Google Play, or online here.

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