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Facebook Launches Shopper-Friendly Features Ahead Of Christmas

  • The Drum, Tuesday, October 13, 2015 6:30 AM

Facebook is looking to cement itself as a credible e-commerce platform among retailers ahead of the Christmas rush with the launch of new features, including faster landing pages and a shoppable section that curates products. First up, Canvas -- which has been positioned as an antidote to issues that currently prevent consumers making final purchases via mobile, namely slow load times on sites that aren't optimised for the mobile Web (which, in other words, require too many clicks).

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