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Volkswagen Campaign Aims To Win Back Customer Trust
- Marketing Week, Tuesday, October 13, 2015 6:26 AM
Volkswagen is starting its offensive to salvage consumer trust with numerous newspaper ads aimed at reassuring customers. The ad headline states: "We have broken the most important part in our vehicles: your trust." According to YouGov's Brand Index figures, Volkswagen's overall index, which includes measurements such as reputation, value and satisfaction, has dropped 32 points over the past month, placing the brand at the bottom of a list of 34 competitors. It formerly held the top spot.
