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73% of Email Marketers Have Deliverability Problems

More than 73 percent of marketers have issues with email deliverability, according to a new report from Experian. The 2015 Email Data Quality Trends Report revealed that deliverability issues lead to a slew of problems. In fact, forty-one percent of marketers report that the problem prevents them from communicating with subscribers, 24 percent report that it leads to bad customer service and 15 percent say it less to lost revenue.

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